Make ‘hunters’ More Effective Finding New Business
Most Leads are not qualified
‘Marketing’ leads are not the same as ‘sales’ leads. They are generally not even ready for sales funnel. Everyone’s numbers vary, but it is not uncommon that you may need 10 Suspects to find 1 Prospect and 5 Prospects to get 1 new customer customer
Result: 50 Suspects for each customer with 4 more possibles in the future. That means that 45 Suspects are a complete waste and 4 are, at best, just hopefuls. 90% of the leads are trash and 98% are non-revenue generating.
Of course, up front, you don’t know who the winners are, so you have to chase them all. The sheer volume overloads CRM systems making them harder to manage, keep clean, and less useful in managing the customer accounts as they are designed to do.
Yet, that is where the New Business is and the effort needs to be made in order to get it.
That is why we created the Automated Lead Processing (ALP) tool. This tool is the effort of people who have been in the sales world for decades. ALP is a Tool (and methodology) that provides a measurable way to easily, quickly, and comprehensively qualify suspects.
ALP Automates the Salesperson’s Prospecting in the same way that a nail gun helps a carpenter to be far more effective. See how.
The Home page helps with 5 basic chores:
- Returning calls or emails
- Scheduled Follow-up items
- Getting campaign emails sent
- Making campaign calls
- Printing campaign letters
