Comparing Campaigns / Shows
Using ALP to test campaigns to determine what works best.
Take leads and split into three equal group with different campaigns to see which is more effective. Using ALP means this is a true comparison because all leads are comprehensively chased.
| Campaign A | 250 Leads | 20 Prospects | 8% Conversion |
| Campaign B | 250 Leads | 25 Prospects | 10% Conversion |
| Campaign C | 250 Leads | 75 Prospects | 30% Conversion |
Comparing the ROI of Trade Shows and other Lead Sources
Prospects – Qualified opportunities and not just names – are what drives New Business. With ALP, you can take leads from different shows and use the same campaign to see which show is more effective in generating Prospects not just leads.
| Trade Show | All-In Cost | Leads Generated | Cost per Lead | Prospects Generated | Cost per Prospect |
| A | $100,000 | 200 | $500 | 20 | $5,000 |
| B | $200,000 | 300 | $667 | 25 | $8,000 |
| C | $250,000 | 350 | $714 | 75 | $3,333 |