Automated Lead Processing

ALP is a tool for salespeople first.  It is also for sales managers who want to better enable their salespeople

ALP is not another tracking and managing tool.  It is not for the marketing department.  ALP helps salespeople who are responsible for prospecting and qualifying to do their jobs as efficiently as possible and get through, thoroughly, as many not-yet-qualified leads as possible in the shortest period of time.

ALP compared to traditional CRM or Marketing Automation tools is like a nail-gun compared to a hammer.  ALP focuses on the part of the process where the salesperson is qualifying a prospect.  Unlike Marketing tools, it is designed to handle 2-way interaction with a prospect, where Marketing tools focus on 1-way communication.

Likewise, CRM tools are designed to facilitate Customer Relationships.  But with suspects, it may take 50 suspects to yield 5 prospects which results in 1 customer.  Putting all suspects in a CRM tool quickly overwhelms it and leads to a lot of bad data in the CRM system.

ALP employs multiple contact tools and multiple touches

The ALP application enables organizations to take advantage of the power of multiple prospect touches without having to invest in the infrastructure to do so themselves. This allows our clients to separate their worthwhile prospects from a marginal group of suspects and generate profitable relationships in as short a time-frame as possible.

ALP takes your processes and automates them for you to work the widest, most time-consuming and disheartening part of your sales funnel: the feeding of the funnel – the part that most likely is not being worked at all today, because no one wants to.

Virtually all marketers agree that multiple touches lead to profit multiples. The second mass-mailing of an item to the exact same list always produces better results than the first mailing. Likewise, follow-up of leads is important and the broader the contact strategy, the better. ALP gives you:

• Direct Calls: Leave scripted voice mails or, if you connect, work from a script
• Email: Send customized email
• Letters: Send letters with your letterhead

All these forms can incorporate fields from the prospects record including (as applicable) name, salesperson name, salesperson phone, referrer, etc. The sent documents can include human review if necessary.

ALP is not a call center nor a mailing house

ALP is web-based software that empowers individual salespeople to work with individual leads assigned to campaigns.

The ALP campaign starts when a lead is identified and stops when that individual lead is either converted to a prospect or completes the process to be shown to be unqualified. There is no waiting; 1000 can be done at the same time.

Nor is it just calling or mailing or emailing.  It handles all the scheduling, note-taking and follow-up. When a qualified lead is found, it can be easily transferred to Salesforce® or any other Customer Relationship Management tool.